Tennis Australia today announced a new partnership with Google Pixel to become the Official Smartphone and Official Camera of the Australian Open.
The AI powered camera of the Google Pixel will give fans unprecedented access and never before seen footage of the Australian Open. The partnership will unlock new in-play viewing angles, showcase iconic AO moments and allow fans to get closer to the players and the action, both on-court and behind the scenes, through a unique #PixelPerspective.
The Australian Open 2024 social media team will be capturing all content through the lens of a Google Pixel 8 Pro, demonstrating the device’s incredible camera quality and the latest AI-powered features. The team will use the latest device to help get fans even closer and experience more of the game they love.
“We are incredibly excited to welcome Google Pixel as an Australian Open partner. The amazing AI powered camera on the Pixel 8 pro will enable our social media team to capture world-class content for the Australian Open and give fans a new, up-close perspective of the sport played at its best,” says Tennis Australia’s Chief Commercial Officer, Cedric Cornelis.
Google Pixel will also welcome Rinky Hijikata as a new ambassador at AO 2024. One of the sport’s most exciting rising stars, last year at just 22 years old, Hijikata won the Australian Open men’s doubles title. He also progressed to the Round of 16 in singles of the US Open, becoming the first Australian wildcard to achieve this. Using his Pixel 8 Pro, Rinky will give fans an unmatched look behind the scenes to see what life is like at the AO for the world’s best tennis players.
“We’re thrilled to be the official Smartphone and Camera of the Australian Open. With the most advanced Pixel to date, the Pixel 8 Pro will give fans unprecedented access to all the action, and help deliver a unique and memorable fan experience at this iconic event,” says Julia Davis, Director of Marketing, Google Australia.
“Thanks to the Google Pixel 8 Pro, the AO social team can use Super Res Zoom to get up to 30x zoom to capture details of players on court you might not have seen before, remove loud background crowd noise in videos with Audio Magic Eraser and even capture great images in low-light thanks to Night Sight.”
