Mumbai, 19th January, 2024: One of the founding teams of the Pro Kabaddi League, the Capri Sports owned Bengal Warriors are among those who have walked the talk on the mat over the last decade. However, in an age where sportpersons wear the hats of being icons and role models, the Bengal Warriors have piped the ante, with a snazzily designed athleisure line.
In a bold move, this season, the Warriors are sporting a revamped playing kit that shows off a new brand identity. But why stop at the playing field? The players are also gifted a stylish travel kit – a hippy pair of jeans, a trendy jacket, and the pièce de résistance, supporting baggage that completes the ensemble.
This athleisure makeover isn’t just about looking good; it’s about resonating with the pulse of today’s youth. Young sports enthusiasts no longer see their favourite kabaddi players just as athletes; they are style icons, trendsetters who influence a large part of their wardrobe choices. The Bengal Warriors, in their chic athletic wear, are redefining the image of the kabaddi player – from solely sportspersons to holistic icons who excel both in the arena and in the fashion world.
This transformation is crucial in an era where the lines between sports, culture, and lifestyle are increasingly blurred. The Warriors, in embracing this change, are not just playing the game; they’re changing it, one trendy outfit at a time. It’s a testament to the evolving nature of sports, where being an athlete means influencing both performance and style. The Bengal Warriors are pioneering a movement where the jersey is as important as the game, making them the true warriors of style in the sporting world.
Speaking on the launch, Jinisha Sharma, Director, Capri Sports, said, “At Capri Sports, it is all about being at the fore front of change and improvement. The Bengal Warriors are one of the crown jewels in Indian sport, and this athleisure line is a not only a dedication to that but also a means of ensuring the icons’ look and feel is as dynamic. And the energy from here we hope will always reflect on the field of play as well.”
