The Australian Open and Asahi Beverages have announced a new multi-year deal that will see Peroni Nastro Azzurro and Somersby return as the Official Beer & Cider Partners of the Australian Open.
Peroni will bring a taste of the Mediterranean to the Australian Open at the Peroni Capri Beach Club on Grand Slam Oval where fans can enjoy the laidback beach lifestyle of Capri while taking in all the tennis action on the giant screens.
The Peroni Capri Beach Club will elevate further on Saturday 20 January, with Peroni becoming the naming rights partner for one of the biggest days at the Australian Open – to be known as Peroni Super Saturday. It will be the only place on Grand Slam Oval offering live music and beer on-tap, adding to the incredible energy on one of the Open’s busiest days.
“We’re delighted to welcome Asahi’s iconic brands back to the Australian Open and to bring the partnership to life for fans with unique on-site activations,” Tennis Australia’s Chief Commercial Officer Cedric Cornelis said.
“Peroni Super Saturday is set to be an incredible day at the Australian Open and Grand Slam Oval will be the place to take in the atmosphere, without needing to miss a minute of the tennis.”
Marc Slater, Asahi Beverages Marketing Manager, says, “We are excited to return to the Australian Open, reinforcing our partnership with this iconic event. Our various on-site activations create a unique way for fans to engage with the tournament and our diverse range of alcoholic and non-alcoholic brands. We can’t wait to be part of the Australian Open’s vibrant atmosphere once again.
“The Peroni Capri Beach Club will be bringing the vibrant coastal lifestyle of Capri to Grand Slam oval, offering fans a refreshing oasis retreat throughout the event. As naming rights partner to the Peroni Super Saturday, we look forward to reinvigorating one of the most iconic days on the Australian sporting calendar. With exclusive live music, big screen viewing and fresh Peroni beer on-tap, there is no better place to soak up the electric atmosphere of the AO.”
Fans attending the Australian Open will be able to enjoy Peroni’s newest beer, Peroni Nastro Azzurro Stile Capri, an easy-drinking and refreshing beer, perfect for relaxing summer days. Fans will also have the chance to win a trip to Capri, Italy, throughout the tournament as well ticketing and hospitality giveaways to the Peroni Superbox at Rod Laver Arena (T&Cs apply).
The partnership will also see Balter, one of Australia’s favourite craft breweries at the tennis, serving up a range of crowd-pleasing beers from the sleek Balter Bar in Garden Square. Fans can also enjoy the refreshing taste of Somersby Super Crisp, serving outside Kia Arena.
Asahi Lifestyle Beverages’ non-alcohol portfolio will also be supplied throughout the precinct.
