Category: Sports Business

by Abhishek Shukla

ESFI Joins Forces with 8Bit Creatives as Talent Partner for WAVES Esports Championship 2025

India, Dec 21, 2024: The Esports Federation of India (ESFI) has joined forces with 8Bit Creatives, India’s leading esports consulting and talent management agency for the WAVES Esports Championship 2025 (WESC25). Through this collaboration, both organizations will work together for the content creation, amplification, and reach of the WESC25 and take it to India’s massive youth population.

Organised by ESFI, WESC 2025 is a key initiative supported by India’s Ministry of Information and Broadcasting aimed at contributing to the growth of the nation’s burgeoning esports industry & creator economy. This event will be part of one of the Create in India Challenges by the Ministry of Information and Broadcasting under the esteemed World Audio Visual & Entertainment Summit (WAVES). 

With a roster that includes some of India’s most influential gaming content creators, 8Bit Creatives will leverage the creativity and popularity of its talent to amplify the event’s visibility. Their creators, including Naman Mathur (Mortal), Payal Dhare (PayalGaming), Raj Varma (Snax), Kaashvi Hiranandani (KaashPlays), and many others, will host and participate in various engaging activities while interacting with fans to enhance the overall reach and excitement surrounding WESC 2025.

“WESC 2025 represents a tremendous leap forward for the Indian esports community. We are delighted to have 8Bit Creatives and their popular gaming creators on board, whose expertise will undoubtedly help amplify the event’s reach and impact. With qualifiers in full swing, we’re eagerly anticipating fierce competition as India’s top athletes strive for a place on the grand stage in February,” noted Mr. Lokesh Suji, Director of ESFI & Vice President of the Asian Esports Federation (AESF).

Sharing his thoughts, Animesh Agarwal aka 8Bit Thug, CEO and Co-founder of 8Bit Creatives said, “WAVES 2025 marks a groundbreaking chapter in India’s esports journey, and we’re thrilled to be the talent partners driving this initiative. As one of India’s leading talent hubs in gaming and esports, 8bit Creatives brings unparalleled energy and scale to WAVES 2025. This is more than a partnership; it’s a platform to showcase the potential of esports as a viable and celebrated career path while underscoring the government’s support for our rapidly growing gaming and creator economy. With our creators and innovative content strategies, we’re here to make history together!”

WESC 2025 will feature competitive tournaments in popular titles such as eFootball and World Cricket Championship (WCC), played across four phases and Grand Finals. Notably, the winner of the eFootball tournament (Phase 1), MrTomBoy, won the bronze medal at the Asian Esports Games, Bangkok, showcasing WESC’s talent potential. Committed to inclusivity, the event is gender-inclusive, with qualifiers for eFootball (Phase 2) and WCC3 (Phase 1) already underway. Upcoming registrations include eFootball Phase 3 (Dec 18 – Jan 1) and WCC3 Phase 2 (Dec 15 – Dec 26).

8Bit Creatives’ esports and content division, S8UL, made history by winning the ‘Content Group of the Year’ award for the third consecutive time at the Esports Awards 2024, remaining the only Indian organization to achieve any Esports Award. Earlier this year, founders Animesh Agarwal, Naman Mathur, and creator Payal Dhare also joined Prime Minister Narendra Modi in a roundtable discussion on India’s gaming industry, showcasing 8Bit’s pivotal role in advancing esports and fostering a sustainable ecosystem for gaming content creators.

by Abhishek Shukla

Sony Sports Network secures television broadcast rights for the 10th season of Celebrity Cricket League (CCL)

Celebrity Cricket League (CCL), India’s premier sportainment extravaganza, is set to enthrall fans once again as it embarks on its much-anticipated 10th season. Sony Sports Network, a leading sports broadcaster in India, has bagged the live telecast rights for the season, ensuring that fans across the nation can witness the thrilling action unfold.
 
The Celebrity Cricket League, now in its 10th season, is set to begin on 23rd February. It will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more. The tournament will be held at various venues, including Sharjah (UAE), as well as multiple cities in India, such as Hyderabad, Chandigarh, Trivandrum and Vizag, which will also host the playoffs and finals.
 
Comments:
 
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:
 
“Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”
 
Vishnu Induri, Founder of CCL:
 
“We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day. Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”
 
The upcoming season promises 20 action-packed games, featuring eight teams representing major film industries. CCL, with over 200 film celebrities participating, continues to captivate audiences with its unique blend of sports and entertainment. Don’t miss out on the adrenaline-pumping moments, as CCL’s 10th season unfolds exclusively on Sony Sports Network, delivering unparalleled access to the heart of the action.

by Abhishek Shukla

JioCinema Amps Up Advertiser Advantage for IPL 2024 with a Slew of Innovations

Mumbai, February 13, 2024: Viacom18 announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that are a first for the Indian broadcasting ecosystem. After digital ad revenues surpassed that of linear TV’s last IPL, reinforcing digital as advertisers’ preferred platform, JioCinema has now expanded the breadth of its offerings to aid advertisers irrespective of their marketing goals or the scale of the business. Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital.

Every proposition from JioCinema this season has been developed to address a specific use case, such as creating better brand impact, sharper brand integration, friction-free lead generation, and drive better engagement through innovation. Here is a snapshot of JioCinema’s offerings for IPL 2024 with their exciting use cases for advertisers:

Impact

JioCinema has launched its newest high-impact feature, Brand Spotlight that latches on the IPL’s ability to aggregate India in an unrivalled way, especially on opening day. It elevates brand visibility by providing an industry-first opportunity during the first game for five select brands to unveil their IPL campaigns in the opening moments of the first match. This offering will facilitate a marketer’s moment without the conventional boundaries of a mass media campaign. Having a priority spot to launch their engaging IPL opening day blitz will help these five brands play on the audience minds that are on the lookout for the most fun ad campaigns of the season. Brands will be able to even tell the story behind their IPL campaigns through the JioCinema app.

In addition to Brand Spotlight, JioCinema’s Masthead will also support video from this season, making it the go-to destination for brands to launch new products, announce sales, unveil new creatives, and more. Another impact property entering the scene this year is Scorecard Branding, which will allow advertisers to build salience among an audience set displaying sticky behaviour by allowing, the advertiser to own a scorecard, stats, and match analytics.

Innovation

After piloting more than a dozen feeds last IPL, now JioCinema is offering advertisers a chance to own an entire feed. Custom Feeds can be tailored to a brand’s brief to offer them a way to drive the deepest visibility, storytelling, and consideration possible. JioCinema’s innovation for this season has also stretched itself to include Vertical Highlights, packaging match highlights in a shorter vertical orientation akin to trending social media short-form videos.

Engagement

India’s largest live fan engagement opportunity, Jeeto Dhan Dhana Dhan, saw over 50 million participants last season, with over a billion game plays. This season, JioCinema is opening up the high engagement avenue for brands to partner with them offering salience, special brand message integration, deeper engagements on rewards, and an opportunity to gamify their communication at scale.

Ads for Business

An entire set from JioCinema’s advertiser proposition this season is designed to aid seamless lead generation for advertisers without intruding on the fan’s viewing experience. One such feature is Click to WhatsApp which takes the viewer to a brand’s WhatsApp business chat through a click, while the ad plays on the screen. By overhauling the process of redirecting consumers, JioCinema will help brands talk to their audience one to one on WhatsApp while they watch the IPL in PIP mode. On the other hand, Auto-fill Ads is devised to simplify consumer data collection by removing several layers of friction in this process. These hard-working midrolls reflect already captured data, leaving the user with just one field to fill, no matter what the product, service, or experience they are signing up for.

Integration

One leg of JioCinema’s proposition also focuses on better integration through which brands will now be able to create their own stories and campaigns to reach a wider audience by accessing Cricket’s biggest social media influencer pool, comprising 100+ cricketing legends/influencers and celebs for their social media activations.

“The launch of our array of offerings around IPL 2024 showcase the degree to which customisations are possible in digital advertising along with bringing great value to the table,” said Viacom18 Sports Head of Revenue, Anup Govindan. “For the consumer, we continue removing barriers to accessibility, affordability, and language, while for the advertiser, we continue innovating, democratising the process, and setting new industry benchmarks. Brand Spotlight, in particular, will become an anchor offering in the years to come for its compelling proposition.”

After clocking a record-breaking reach of 450 million during IPL 2023, JioCinema is targeting over 650 million throughout the 2024 season, thus making the launch of JioCinema’s plethora of ad innovations a high stakes game for advertisers. With the advent of soaring CTV sales and Ultra HD 4K devices commanding a 35% market share within the CTV category, JioCinema will offer advertisers to target the premium universe on IPL for the very first time with the innovative formats available this season.

The JioPhone and JioBharat 4G enabled feature phones from Reliance have democratized internet access, connecting blue-collar workers, farmers, and artisans across urban & rural India. With IPL streaming on these devices, an incremental 35-40 Mn users are expected to be enthralled in their regional language of choice, making the tournament bigger than ever before.

by Abhishek Shukla

DafaNews Bengaluru Open 2024 ropes in twelve notable sponsors

Bengaluru, February 10, 2024: DafaNews Bengaluru Open 2024, organized by the Karnataka State Lawn Tennis Association (KSLTA), has onboarded twelve gold sponsors who have pledged their support to elevate the stature of the tournament, set to take place at the KSLTA Stadium from February 12 to 18.

Led by real estate companies such as Prestige Group and Brigade Group, cable and broadband company ACT Fibernet, the country’s public sector banks Canara Bank and Bank of Baroda as well as conglomerates Hitachi and JSW Group have been roped in by the ATP 100 Challenger Event.

These sponsors aim to not only showcase their commitment to supporting sports but also to bolster community engagement.

Additionally, Ultratech Cement, Brigade Group, SKME, Baranj Coal Mines Pvt Ltd, Ramco Cement, Prestige Group, ACT Fibernet, and Suprada Constructions Pvt Ltd., have all joined as gold sponsors.

The collective involvement of these distinguished corporate and business companies will play a vital role in contributing to the growth of tennis in the city.

By leveraging the tournament’s prominence, the sponsors will be enhancing their visibility across diverse sports audiences nationwide.

Mr Maheshwar Rao IAS, Hon. Secretary KSLTA and Secretary, Organising Committee, expressed his enthusiasm for the partnership with the prominent sponsors by saying, “We are delighted to welcome our valued sponsors for the DafaNews Bengaluru Open 2024. All our sponsors will play a pivotal role in increasing the prominence of this prestigious event and their support is integral to its success. With a shared vision for promoting tennis in the country, we look forward to delivering an exciting week of tennis in Bengaluru.”

While DafaNews will maintain its association as the title sponsor of the tournament, it will be joined by the Government of Karnataka’s Department of Tourism who will be continuing its role as the presenting sponsor.

Furthermore, Megha Engineering & Infrastructure Ltd will also retain its role as the platinum sponsor for this year.

Sumit Nagal will lead India’s challenge in the singles for the event. Nagal had knocked out world number 27 Alexander Bublik at the Australian Open in the main draw first round.In doubles, the country’s Davis Cuppers, including Ramkumar Ramanathan and N Sriram Balaji, who played a key role in India’s commanding win over Pakistan with their singles performances in Islamabad, will compete in the doubles event.

by Abhishek Shukla

AFC welcomes Pepperstone as AFC Asian Cup Qatar 2023™ Official Regional Partner

The Asian Football Confederation (AFC) has today announced Pepperstone, a globally recognised Forex (FX) and Contracts for Difference (CFD) broker, as its Official Regional Partner for the AFC Asian Cup Qatar 2023™ in China PR, Thailand, Malaysia, Indonesia and Vietnam.

AFC General Secretary Datuk Seri Windsor John said: “The AFC is pleased to welcome Pepperstone as a regional partner of the AFC Asian Cup Qatar 2023™. This partnership underscores the ever-growing prestige of the Continent’s most prestigious men’s tournament, and we thank Pepperstone for their belief in Asian football.”

Mr. Tamas Szabo, CEO of Pepperstone, expressed his excitement about the AFC partnership, stating: “We are thrilled to join forces with the AFC Asian Cup Qatar 2023 ™, an event that resonates with millions across the region.

“At Pepperstone, we choose to partner with like-minded organisations focused on a shared drive and commitment for success. Like traders, our sports partners are able to find calm in the chaos and seize the opportunities.”

by Abhishek Shukla

FIBA and TCL to ‘Inspire Greatness’ with extension of Global Partnership for another four years

MIES (Switzerland) – FIBA and global leading tech brand TCL will continue their relationship as Global Partners for another four years after agreeing to build on their already highly successful collaboration.

Having partnered since 2018, TCL premium level branding has been showcased at all of FIBA’s major tournaments. This included last year’s FIBA Basketball World Cup 2023, where TCL played a crucial role in helping deliver FIBA’s biggest and most successful event in international basketball history. TCL also built commercial display booths in all three host countries of the World Cup and had Fan Cams for on-court activities in all 92 games.

Meanwhile, TCL has become synonymous with high performance and excellence through the ‘TCL Player of the Game’ award at FIBA events. Harnessing the power of brand exposure in FIBA’s leading competitions, this platform has accelerated TCL’s globalization and they have been able to use this to increase their influence, bringing the local markets benefits from both a sales and reputation perspective.

Both FIBA and TCL also delivered a Corporate Social Responsibility project together. The ‘Break and Believe’ initiative to boost the appeal of girls and women’s basketball was launched at the FIBA Women’s Basketball World Cup 2022 in Australia and has been an exciting part of FIBA’s renowned ‘Her World, Her Rules‘ project.

FIBA Secretary General Andreas Zagklis said: “FIBA and TCL enjoy a strong partnership that is now being extended to a third consecutive World Cup cycle. 

“TCL has not only become synonymous with some of the best player performances in FIBA competitions, but they have also shown a great appetite to support wider basketball campaigns. The highly active part they have played in promoting Women in Basketball, one of our strategic priorities, is the kind of added value that makes us particularly satisfied to be extending this agreement for another four years.”

Vice President of TCL Technology, Ms. Wei Xue, commented: “TCL is honored to extend this strategic cooperation with FIBA for the next four years. During the past six years in our partnership, through our successful collaboration together, we have experienced international events such as the FlBA Basketball World Cup and the FlBA Women’s Basketball World Cup, which have brought passion and joy to basketball fans worldwide.

“Working together with FIBA again, TCL aims to further accelerate its process of globalization through FIBA’s international exposure and activations, improving TCL’s global brand influence. Let’s continue to inspire greatness.”

This agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront

by Abhishek Shukla

Tender process opens in France for media rights to the FIFA World Cup 26™ and FIFA World Cup 2030™

FIFA has launched an invitation to tender (ITT) for the media rights to the FIFA World Cup 26™ and FIFA World Cup 2030™ in France, Monaco, Andorra and the French overseas territories.

The FIFA World Cup 26™ will be the 23rd edition of the competition and will be jointly hosted by Canada, Mexico, and the USA. With a record 48 teams, 16 Host Cities and three Host Countries, the tournament will feature an unprecedented 104 matches, uniting the globe through football in June and July 2026.

In France, the memorable FIFA World Cup Qatar 2022™ final between France and Argentina generated the highest television audience on record, with an average of 25 million viewers across free-to-air and pay. France’s national team has performed incredibly well over the last two editions of the tournament, being crowned world champions in 2018 and reaching the final again in 2022. The current squad has high audience appeal, with a mix of global stars such as Kylian Mbappé and Antoine Griezmann playing alongside a bright new generation of players including Eduardo Camavinga and Warren Zaïre-Emery. Like the 2026 edition, the FIFA World Cup 2030™ will generate enormous excitement across the globe. Subject to the completion of a successful bidding process and subsequent approval of the FIFA Congress in 2024, the sole candidacy for FIFA World Cup 2030™ will be the combined bid of Morocco, Portugal, and Spain. Additionally, last year the FIFA Council agreed to host three FIFA World Cup 2030™ matches in Uruguay, Argentina and Paraguay as part of a unique centenary celebration ceremony to mark one hundred years since the first ever FIFA World Cup™ took place.

The tender process will allow FIFA to select the entity, or entities, which are best placed to secure the required transmission and programming commitments to achieve FIFA’s objective of reaching the widest possible audience whilst providing a high-quality viewing experience for fans.

Entities wishing to participate in the tender processes can request the ITTs by emailing france-media-rights@fifa.org.

The bid submission deadline is 10:00am (CET) on Tuesday 13 February 2024.

Through the sale of media rights for its football tournaments, FIFA generates income which is essential to support and develop football around the world, including through the FIFA Forward Development Programme.

by Abhishek Shukla

Ultimate Kho Kho ropes in IndianOil as Powered By Sponsor for Season 2

Odisha, January 11, 2024: Ultimate Kho Kho, India’s first-ever professional Kho Kho league, has onboarded IndianOil, the country’s leading diversified, integrated energy major as the Powered By Sponsor for its ongoing Season 2. Aligning with Ultimate Kho Kho’s vision of bringing a modern twist to the traditional sport, this partnership solidifies the league’s commitment to shaping the future of Kho Kho in India.

Having recently secured Series A funding from UK-based BNP Group after successfully raising its valuation, Ultimate Kho Kho became the first sports league in India to secure private equity investment to grow the trajectory of Kho-Kho in India and globally.

Their partnership with IndianOil is set to unfold through an extensive marketing campaign, encompassing digital and on-ground activations. This collaborative effort will showcase player engagements, social media promotions, and fan-centric initiatives, all geared toward amplifying the league’s reach and influence throughout the nation.

Reflecting on the strategic association, Mr. Tenzing Niyogi, CEO and League Commissioner of Ultimate Kho Kho commented, “We are thrilled to welcome IndianOil as our Powered By Sponsor to elevate the stature of Kho Kho in India. Ultimate Kho Kho was conceived with the vision of not only reviving the rich heritage of Kho Kho but to propel it into a new era of dynamism, and entertainment. Our commitment to making Ultimate Kho Kho larger, bolder, and the ultimate source of entertainment for Bharat aligns perfectly with IndianOil’s dedication to leaving a lasting legacy on the Indian sporting landscape.  We are confident that this partnership will act as a catalyst for the growth of Kho Kho in India.”

With a presence in almost all the streams of oil, gas, petrochemicals, and alternative energy sources in the country, IndianOil stands as the nation’s highest-ranked Energy-PSU in the Fortune 500 of 2023.

As part of their association with Ultimate Kho Kho, IndianOil will secure the naming rights for the post-match award, recognizing the ‘Attacker of the Match.’ Additionally, IndianOil will also have the naming rights to the league’s exciting powerplay segment, which was dominated by Chennai Quick Guns’ stalwart all-rounder Ramji Kashyap who accumulated a total of 24 skydive points this season.

According to a YouGov Report, the first season of Ultimate Kho Kho reached a massive audience of 164 million across various media touchpoints, emerging among the top 3 non-cricket leagues in India.

 Promoted by Amit Burman in collaboration with the Kho Kho Federation of India, the ongoing season 2 of Ultimate Kho Kho will witness high-octane action between the top four teams – Chennai Quick Guns, Odisha Juggernauts, Gujarat Giants and Telugu Yoddhas during its semi-finals which are scheduled to be played on January 11, 2024.


The exciting action from Season 2 is broadcast live on Sony Sports Network’s channels and live-streamed on Sony LIV daily at 7 PM onwards.

by Abhishek Shukla

Yonex continues as Official Stringer of the AO    

Global tennis brand Yonex has extended its’ partnership as the Official Stringer for the Australian Open and will continue to provide this service at all summer of tennis events, continuing a vital partnership.  

Yonex will continue to provide a high quality stringing service for the players at the AO and all Summer of Tennis events in 2024.  

This year there will be 20 stringers across 14 different countries at the Australian Open stringing room underneath Rod Laver Arena, to make sure the huge demand is met.  

At last year’s Australian Open 6938 racquets were restrung by the Yonex Stringing Team, using a remarkable 83,300m of string across the tournament.  

Australian Open tournament director Craig Tiley said it was great to have Yonex back on board as the tournament’s Official Stringer.

“It’s fantastic to have Yonex back on board as the Official Stringer of the Australian Open. The stringer is such an important job at a Grand Slam tournament and Yonex and their team of dedicated stringers do a brilliant job at it,” he said.

Yonex is equally excited to be back at AO 2024 and for the extension of the partnership.  

Yonex will service the qualifying, main draw singles, doubles, mixed doubles, wheelchair and junior events at AO 2024.

This is Yonex’s ninth consecutive involvement in the Australian Open. The Yonex Stringing Team has a proud history of providing stringing service at major sport events, including at the Olympics and Paralympics in the past. 

by Abhishek Shukla

Pacific Blue’s clean energy to power Australian Open  

Pacific Blue, Australia’s only 100 per cent renewable energy generator and retailer will power the upcoming Australian Open, as the Official Renewable Energy Partner of the Australian Open and Tennis Australia in 2024.

The partnership will see Pacific Blue supply all of the Australian Open’s electricity needs at Melbourne Park with 100 per cent renewable energy, generated from its windfarm in Portland, Victoria.

“We are proud to partner with Pacific Blue to source 100 per cent renewable electricity for Australian Open 2024,” Tennis Australia’s Chief Commercial Officer Cedric Cornelis said.

“We are working hard on climate action across the entire organisation and this is a wonderful opportunity to help us reach our goals – although we recognise there’s still so much work to be done.

“With more than three decades at the forefront of Australia’s renewable energy transition, Pacific Blue is a natural partner for Tennis Australia. Its ‘Clean Energy, Now’ campaign seamlessly aligns with Tennis Australia’s commitment to the United Nations Sports for Climate Action Framework.”

Domenic Capomolla, Pacific Blue’s Chief Executive Officer, said the partnership demonstrated Tennis Australia’s leadership across world sport in taking tangible steps to mitigate the impacts of climate change.

“While many organisations are talking about what they are going to do in the future, Pacific Blue has only ever generated renewable energy and is leading the energy transition now. We are excited to work with Tennis Australia and the AO, who are getting on with making real change today, and we’re looking forward to supporting them to become one of the first major sporting events in Australia to source the entirety of their electricity through renewables.

“Like a winning doubles pair, this partnership shows what is possible when like-minded organisations who are committed to real action rather than just promises, join forces for a better future,” he said.

Key highlights of the partnership include a consistent supply of renewable energy to Tennis Australia’s National Tennis Centre at Melbourne Park and Albert Reserve throughout the year, and the transfer of standalone Large-scale Generation Certificates (LGCs) to Tennis Australia. These LGCs are originated from Pacific Blue’s wind farms near Portland in Victoria and amount to 100 per cent of the electricity needed for AO 2024.

by Abhishek Shukla

FIH signs 4-year partnership with Indian broadcaster Viacom18

Lausanne, Switzerland: The International Hockey Federation (FIH) is delighted to announce that it has signed a major media rights agreement with Indian broadcaster Viacom18. This agreement runs for a 4-year cycle (2023-2027) and includes all FIH events, except the FIH Nations Cup.

Thanks to this partnership, the numerous Indian hockey fans will be able to watch on Viacom18 channels the upcoming FIH Hockey Olympic Qualifiers, the first ever FIH Hockey5s World Cup, the FIH Hockey Pro League, the 2026 FIH Hockey World Cup and many more events!

With India being such a historic powerhouse of global hockey, this agreement is a great asset to boost the popularity of the game in the country even further.

Matches will be available on OTT platform JioCinema and Viacom18’s linear channels Network Sports18.

“Hockey has been one of the most loved, followed and storied sports in India. The recent success of the Indian Men’s and Women’s National Team bodes well for the continuous growth of Hockey, and we are excited to bring unbridled access to millions of sports fans in India,” said Viacom18 Sports Head of Strategy, Partnerships & Acquisitions Hursh Shrivastava. “The addition of world-class Hockey coverage reiterates our commitment to provide fans all-inclusive offerings of globally-acclaimed sports events.”

Commenting on the agreement, FIH President Tayyab Ikram said: “As we’re enhancing our commercial and broadcast approach, this agreement with Viacom18 is a major step forward. It’s a great support to be partnering with such a strong broadcaster in a country where hockey is so fundamentally and historically anchored, and where we continuously want to develop the game. On behalf of FIH, I would like to thank Viacom18 for joining our efforts to promote hockey in India even further.”

by Abhishek Shukla

Asian Games glory headlines meteoric rise of India’s sports sector in 2023

New Delhi, December 28, 2023: Backed by a historic campaign at the Asian Games 2022, India’s sports sector has undergone a remarkable paradigm shift in 2023, achieving historic milestones and witnessing the flourishing of various sporting disciplines.

With a record-breaking haul of 107 medals, India’s talented athletes showcased their excellence across diverse sporting disciplines. Notably, athletics emerged as the standout performer, constituting 20% of the total medals and portraying the nation’s dominance.

Mr. Punit Balan, Chairman & Managing Director of the Punit Balan Group (PBG), shared insights on India’s sporting industry’s growth and PBG’s role in fostering diverse sports in the country. “The past year has been a monumental journey for the Indian sporting landscape. Our strategic investments in over nine leagues, both nationally and internationally, have contributed toward creating a thriving and sustainable ecosystem for Olympic, indigenous, and non-Olympic sports in the country. A shining example of this commitment is Indian Tennis Star Rutuja Bhosale, a PBG-supported athlete who clinched a gold medal in mixed doubles tennis at the Asian Games this year. With the Paris Olympics in mind in 2024, our focus is to increase our support for more athletes, offering them the necessary resources and backing to excel internationally,” said Mr. Punit Balan.

The Union Budget set the tone for the remarkable journey of the sporting industry this year, as the sports sector received its highest-ever budget allocation, reaching a staggering Rs 3397.32 Cr in the new FY 2023-24 Union Budget, with Khelo India securing a whopping Rs 1045 Cr in funding.

Alongside Khelo India, Ultimate Kho Kho (UKK), India’s first-ever professional Kho-Kho league, also secured Series A funding from UK-based BNP Group, becoming the first sports league in India to secure private equity investment. This funding was a testament to the growing prominence of indigenous sports such as kho kho in the country.

Mr. Tenzing Niyogi, CEO and League Commissioner of Ultimate Kho Kho, highlighted this rise of UKK by stating, “The year 2023 was distinguished by historic milestones and remarkable achievements for indigenous sports, with Ultimate Kho Kho spearheading the charge. In our continued pursuit of making Ultimate Kho Kho larger, bolder, and the ultimate source of entertainment for Bharat, Season 2 marked the introduction of the NextGen where 33 exceptionally talented players, aged between 16 and 18, were drafted, reflecting UKK’s dedication to identifying and nurturing emerging talent.”

“Another significant accomplishment was the nomination of Nasreen Shaikh, the Indian women’s Kho Kho captain, for the prestigious Arjuna Award. This recognition is a substantial boost to women’s Kho Kho and sets the stage for the much-anticipated women’s Ultimate Kho Kho league in the country, which is currently in the works. Looking towards 2024, we aim to build an even more robust structure of Ultimate Kho Kho, driven for the players (both Men’s & Women’s) and inducting new team owners to develop the Kho Kho universe,” added Mr. Tenzing Niyogi.

Much like the notable surge in Kho Kho, Kabaddi also experienced remarkable expansion this year. The Yuva Kabaddi Series, India’s first-ever year-round sports tournament has played a pivotal role in the development of the sport, particularly at the grassroots level.

“The sports ecosystem in the country has grown by leaps and bounds in 2023, transitioning from a nation of sports spectators towards becoming a truly dedicated sporting nation. Personally, through the strides made in Kabaddi through the Yuva Kabaddi series, we have witnessed a substantial boost at the grassroots level and its positive impact extending to the Pro Kabaddi League. Through the Yuva Kabaddi series, we reached over 1000 Kabaddi players in 2023, and our goal is to surpass that number in the upcoming year. We aim to contribute more players to the Pro Kabaddi League and extend our impact to women’s Kabaddi across various states, establishing ourselves as a Pan-India sports product,” commented Mr. Suhail Chandhok, CEO of U Mumba and Co-Founder of Yuva Kabaddi Series.

For a nation to ascend to sporting excellence, the fitness and active participation of its population in sports are imperative. Gamepoint, a prominent sports services provider, has been instrumental in this endeavor by establishing elite sports centers and offering a diverse range of sports events designed to make sports accessible to individuals of all ages.

Shedding light on the achievements of the Indian sports ecosystem in 2023 and how Gamepoint provided the platform to proactively promote sports and cultivate a vibrant sporting ecosystem, Mr. Aditya Reddy, Co-Founder & CEO of Gamepoint stated, “In 2023, we experienced the first full year without any effects of Covid. As common people returned to playing sports, there was a renewed interest. In 2023, Gamepoint trained 4000 students, enabled more than 1 lakh people to play sports and conducted 100+ corporate sport events. In 2024, we are looking forward to making an even bigger impact on the participative sports market and expanding Gamepoint from 8 centres in one city to 16 centres in three cities. Also, the target in 2024 will be to increase our revenue share by 50%.”

The sporting achievements of this year have set the stage for a promising 2024 to build a robust sporting industry in India.

by Richard Miller (US)

NBA: Dallas Mavericks Ownership Changes Hands: Adelson and Dumont Families Take Control

NEW YORK – In a landmark decision, the NBA Board of Governors has approved the sale of the Dallas Mavericks, marking a significant shift in the ownership landscape of one of the league’s most prominent franchises. The controlling interest, previously held by entrepreneur Mark Cuban, will now be in the hands of the families of Dr. Miriam Adelson and Sivan and Patrick Dumont.

Patrick Dumont, who currently holds the position of President and Chief Operating Officer at Las Vegas Sands Corp., is set to become the Mavericks’ Governor following the completion of the sale. This transition represents a notable moment in NBA history, as the Mavericks, a team with a storied legacy and passionate fanbase, embrace a new era under different leadership.

The approval from the NBA Board of Governors came after thorough consideration, ensuring that the new owners align with the league’s standards and vision. The Mavericks, since their inception in 1980, have been a cornerstone in the NBA, with a championship win in 2011 and multiple playoff appearances, highlighting their competitive and commercial success.

Mark Cuban, who acquired the Mavericks in 2000, has been a transformative figure in the team’s history, fostering a culture of innovation and success. Under his ownership, the Mavericks not only clinched their first NBA Championship but also saw a significant rise in their global profile and fan engagement. Cuban’s tenure has been marked by a commitment to team development and fan experience, setting a high bar for the incoming ownership.

The Adelson and Dumont families bring a wealth of experience and a new perspective to the NBA. Dr. Miriam Adelson, a renowned physician and philanthropist, along with her family, has been involved in various business and charitable endeavors, demonstrating a strong commitment to community and development. Patrick Dumont, with his extensive background in corporate leadership, especially in the entertainment and hospitality industry, is expected to infuse the Mavericks with fresh ideas and strategies to enhance their performance and brand value.

The sale, expected to close this week, ushers in a new chapter for the Dallas Mavericks. Fans and stakeholders alike will be keenly watching how the Adelson and Dumont families steer the team in the coming years. The transition is poised to not only impact the Mavericks but also set a precedent in the NBA for how teams evolve under new ownership while maintaining their legacy and pursuing future successes.

by Abhishek Shukla

Biggest Cricket World Cup ever smashes Broadcast and Digital records

The ICC Men’s Cricket World Cup 2023 hosted in India smashed broadcast and digital records across the world, making it the biggest World Cup ever.

The event, which saw Australia crowned champions for the sixth time, registered a record 1 trillion global live viewing minutes of broadcast, which included new technological innovations such as the vertical video feed, providing fans with an easier and more intuitive viewing experience on their mobile devices.

The global live viewing hours were an increase of 38% from the last edition of the tournament held in the Indian sub-continent, in 2011, and by 17% compared to 2019 when it was held in the United Kingdom.

The final between India and Australia at the Narendra Modi Stadium, the biggest cricket stadium in the world, became the most watched ICC match ever. There were 87.6 billion live viewing minutes globally, representing a 46% growth compared with the 2011 final that featured co-hosts India and Sri Lanka.

The event was carried by a total of 20 broadcast partners across 209 territories. For the first time, Hindi coverage was made available outside India by ESPN+, Fox Sports, Sky Sports and Willow TV.

ICC Chief Executive Geoff Allardice said: “We are delighted to announce the record-breaking viewership and engagement numbers for the Men’s Cricket World Cup 2023, making it the biggest World Cup ever. The incredible numbers continue to show the increased appetite for ICC events across the world and the consumption of innovative and engaging content that fans can enjoy.”

The viewership numbers are staggering across territories, most notably in host country India, where it became the most watched Cricket World Cup ever, with 422 billion viewing minutes on the Disney Star Network alone, resulting in a whopping 54% increase from 2011 and a significant 9% rise from 2019.

The tournament was the most broadcast in India, about five times more hours of coverage compared to 2011, thanks to the 22 channels that showcased the tournament across nine different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada & Malayalam).

The female viewership share rose from 32% for the 2011 edition of the ICC Men’s Cricket World Cup to 34% this year, reflecting the universal excitement surrounding the country’s home tournament. The final between the hosts and Australia became the most watched Men’s Cricket World Cup match ever with a peak TV audience of 130 million, with a total of 300 million people watching it on the Disney Star network on linear alone in India.

The 2023 edition was also the most broadcast tournament in the United Kingdom and Australia that saw huge jumps in viewership compared to 2011 when it was played in the same time zone.

The UK saw 800 hours of live coverage and 5.86 billion minutes (of live viewing compared to 4.74 billion minutes) in 2011, a 24% increase. In Australia, there were 602 hours of live coverage with 3.79 billion minutes of live viewing, 92% more than the 1.98 billion minutes recorded in 2011.

Coupled with Australia’s success, this led to significant increase in overall audience with 9.1 million people watching India 2023 compared to the 2019 edition in England and Wales which saw 6.1 million tune in.

Pakistan saw record viewership with 237.10 billion viewing minutes of live viewing. The corresponding figures were 230.49 billion minutes in 2019 and 220.63 billion minutes in 2011.

The 2023 edition was the most shown World Cup in South Africa and saw a 32% increase in viewership from 2019 with 5.01 billion minutes of live coverage watched.

Similar was the case in the United States, where 395 hours of live coverage made it the most broadcast Cricket World Cup, the coverage hours rising 14% from 2019. The final was the most watched match with 48 million live viewing minutes, 47% more than the second most watched (India vs Pakistan). Nine of the 10 most watched games in the US featured India.

The decision to make coverage freely available for mobile users via Disney+ Hotstar in India led to a whopping 295 million LIVE Tournament viewers tuning in. Across the event, there were five world records broken on Disney+ Hotstar for digital peak concurrency, with the final attracting cricket’s highest concurrent audience ever, having already made history at four other 2023 World Cup matches, demonstrating the appeal of cricket and the excitement the ODI format continues to offer:

  1. India vs Australia (Final) – 59 million peak concurrent viewers
  2. India v New Zealand (Semi-Final) – 53 million peak concurrent viewers
  3. India v South Africa – 44 million peak concurrent viewers
  4. India v New Zealand (Group match) – 43 million peak concurrent viewers
  5. India v Pakistan – 35 million peak concurrent viewers

More records were broken on ICC platforms, with this World Cup becoming the most digitally engaged ever with an astonishing 16.9 billion video views, an 158% increase from the previous record set at the ICC Men’s T20 World Cup 2022 in Australia. Engagements on ICC social channels also saw a massive increase with a record 1.23 billion, an increase of 142% from the ICC Men’s T20 World Cup 2022 and 155% from 2019 edition in England and Wales.

These numbers reflected the ICC’s commitment to bring fans closer to the event no matter where they were in the world, whether it was showcasing India through the ‘It Takes One Day’ preview shows or going behind-the-scenes with teams after huge match wins like Australia’s victory in the final (19 million video plays on Instagram) or Afghanistan’s upset of Pakistan.

Having some fun and reimagining Glenn Maxwell’s cramp-afflicted heroics after his undefeated double-century against Afghanistan also had a major audience impact with 50 million video plays on Instagram. And host nation hero Virat Kohli’s Player of the Tournament feats created huge engagement, including a hug with his idol Sachin Tendulkar attracting 40 million video plays on Instagram after breaking his ODI centuries record (78 million video plays on Instagram) to his World Cup wicket with the ball (39 million video plays on Instagram).

The ICC’s partnership with Meta, which included the Meta Creator Squad India collaborating with players ahead of the event and the launch of the Meta Super 50 creators that shared their behind-the-scenes mobile view of matches through the tournament, also contributed to the various digital records broken and helped cricket reach new audience cohorts. Princy Parikh’s translation skit with Kane Willamson (128 million video plays on Instagram) was the most-watched piece of the entire event, which saw a total of 16.3 billion video plays across Meta channels (9.7 billion on Facebook and 6.6 billion on Instagram).

Web and app platforms set a record for users, with 97.5 million unique users for the event, a 29% increase from the 2019 edition. Page views on icc-cricket.com were also up to 704 million, totaling a 96% increase from a year ago at the Men’s T20 World Cup in Australia.

by Abhishek Shukla

CAF and Orange renew Partnership reinforcing shared commitment to football development, equality and inclusion in Africa

The Confédération Africaine de Football (“CAF”) and Orange have renewed their long-standing Partnership, reinforcing their shared commitment to football development, equality and inclusion in Africa.

Orange has been an exclusive telecommunications partner for CAF since 2008.

The scope of the renewed Partnership between CAF and Orange includes CAF’s most anticipated tournaments namely the TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023, the TotalEnergies Women’s Africa Cup of Nations Morocco 2024 and the CAF Africa Cup of Nations Morocco 2025.

The new Partnership has been amended to enable Orange to focus its commitments on delivering connectivity, equality and inclusivity. Central to the Group’s sponsorship strategy is how Orange will leverage the power that sport has to connect customers and fans across Africa and the Middle East, evident in three key areas: Gender equality, Inclusion and Orange Tous Connectés.

CAF President Dr Patrice Motsepe said: “Orange has been a great supporter and partner of African Football for many years. We are excited to continue working together with Orange to make African Football amongst the best in the world and self-supporting. The TotalEnergies CAF Africa Cup of Nations in Cote d’Ivoire is expected to be watched by over 800 million people and we are delighted that Orange is our partner for this Competition and the CAF Africa Cup of Nations Morocco 2025. Our Partnership with Orange will also support the development and growth of Women’s football on the African Continent.”

Jérôme Henique, CEO of Orange Middle East and Africa comments: “Orange is a long-term and loyal partner of football in Africa and the Middle East. Our commitment to African football spans more than 20 years, and we’re proud to host over 40 football partnerships in countries across the region, including national teams as well as numerous various youth, academy and university programmes across several countries. We’re delighted to continue this important work with CAF to co-create and drive real change through common objectives.”

The partnership between CAF and Orange rest on three pillars namely:

  • Gender equality: Orange has committed to delivering 50/50 representation across Orange’s sponsorship portfolio, promoting equal access and opportunity. This builds on our active partnership of the Women’s Africa Cup of Nations and specific programmes since 2018.
  • Inclusion: by leveraging the footprint of Orange Digital Centers, Orange is dedicated to engaging, educating and connecting young people. Through this partnership with CAF, Orange will develop dedicated programmes to support young players to develop their digital skills and training. For example, Orange aims to teach coding skills to youth by using football content and challenges to inspire them. From simple football games to tournament stats, we can use the sport they love to engage them in coding while building valuable digital skills.
  • Orange Tous Connectés: Orange Tous Connectés is a platform which will ensure that Orange customers benefit from seamless service continuity and connectivity to enjoy, share and participate in the sport they love.
by Abhishek Shukla

U Mumba secures eight sponsors with a 60% increase valuation in PKL Season 10

Mumbai, December 27, 2023: U Mumba, backed by eight brands, has garnered maximum sponsorship with a valuation increase of 60% in the latest edition of the Pro Kabaddi League. Amassing these sponsorships is a testament to the growing stature of Brand U Mumba and the strong appeal and vision that the Mumbai team has in Kabaddi across India.

U Mumba had signed top sports news portal Melbat Live as its Title Partner and has partnered with Macho Hint as its powered by Partner, a millennial and Gen Z-focused brand in the innerwear category which is a sub-brand category from the stables of renowned brand, Macho.

For the Associate Partner category, U-Mumba has onboarded six brands led by Rajdhani Besan, pioneers in producing agro-food products in India, along with pioneering construction firm Je & Vee Infrastructures, and internationally acclaimed beauty, skincare, personal care, and cosmetic products manufacturer Vi John.

Great White Electricals, innovators in the home electrics space, the Indian Public Sector Bank, Bank of Maharashtra, and the well-renowned footwear brand, Abros Shoes are all also donning the Mumbai colours in Season 10.

Suhail Chandok, CEO of U Mumba commenting on the team’s high marketability, said, “We are thrilled to welcome some new distinguished partners & the return of a couple too, to the U Mumba family. United by a shared vision of the brand’s identity, values, offerings, and success, we are confident that we will be able to elevate and inspire brand loyalty for U Mumba to new heights. We have a strong vision in place for the growth we want to see for our team and the trust placed in us by these esteemed brands is a testament to the value we have meticulously built over the years, showcasing the power of brand recognition. Our Indian sport of Kabaddi has truly taken the world by storm and continues to be a trusted vehicle for brands that need a targeted platform to reach a massive consumer base that is pan-India.”

U-Mumba has also forged collaborations with 92.7 Big FM; Nivia, a noteworthy homegrown sports brand; Swades Foundation, a premier NGO in Mumbai; Fast&Up, a foremost nutrition provider and Baller Athletik, India’s pioneer in energy-enhancing transformative clothing as promoting partners for the season.

According to the ‘India Sports Sponsorship Report 2023’ by GroupM, Sports Sponsorship in India recorded a figure of INR 5907 Cr ($Mn 748) in 2022 with a growth of 105%. Emerging sports witnessed an overall revenue of INR 1503 Cr ($Mn 190), which in YoY terms represents an incremental value of INR 829 Cr ($Mn 104).

U Mumba is set to take on Telugu Titans next in their Pro Kabaddi League match in Noida on the 30th of December before the Pro Kabaddi caravan moves to Mumbai for U Mumba’s Home leg starting on the 5th of January.

 Broadcast Audience Research Council (BARC) India stats showed the opening weekend of PKL Season 10 alone witnessed 80.1 million viewers, clocking a 32% increase from the 2022 season, with consumption increasing by 27% to 2.7 billion minutes over just the first 4 matches.

by Abhishek Shukla

UKK: Punit Balan Group owned Mumbai Khiladis onboard 5 major brands

New Delhi, December 26, 2023: Mumbai Khiladis, the powerhouse team owned by Punit Balan Group (PBG), has roped in five major sponsors for the ongoing Ultimate Kho Kho Season 2. With this major brand handshake, the franchise has garnered a combined sponsorship amount exceeding INR 8.30 Crores which reflects the growing popularity and commercial appeal of indigenous sports such as Kho Kho in India.

Mumbai Khiladis will witness a prominent sports news portal, 1XBat join as the Title Sponsor for the team and the logo will prominently feature on the front of their jersey.

Mylab Discovery Solutions Pvt Ltd, a leading dynamic biotechnology company based out of Pune has come on board as the Powered by Sponsor and will be featured on the back of the team’s jersey.

Generic Engineering Construction and Projects Limited, a BSE and NSE-listed prominent construction company and pharmaceutical distribution company, Pharm Deal, Pune will act as the team’s associate sponsors, their logos will feature on the jersey sleeves. Additionally, the well-renowned private aviation company, Jet Fleet Aviation, has also joined forces with the team as an associate sponsor, with its branding being positioned at the nape of the neck.

Expressing his enthusiasm for the enormous sponsorship that Mumbai Khiladis have secured with a record-breaking value, Punit Balan, Chairman & Managing Director of the PBG stated, “The significant sponsorship that we have secured is a testament to the meteoric rise as well as the interest that non-cricketing sports in this country are generating. Moreover, it also highlights the burgeoning and untapped potential that traditional games like Kho Kho have. Ultimate Kho Kho has been able to propel this homegrown sport to becoming a mainstream sports league and among the top three in India by engaging with a target audience cutting across the hinterland as well as urban India. We are confident this is just the beginning and Mumbai Khiladis will be a flag bearer in promoting the sport and being a catalyst in its continued growth not just in India but globally.”

Showcasing its commitment to the development of sports in the country, the Punit Balan Group (PBG) has already invested in nine sporting leagues across India and globally. They also support nearly 60 budding sports talents pan India. The sponsorship amount received by Mumbai Khiladis marks a significant milestone not just for the team but also for the league, Ultimate Kho Kho, which is just in its second season and sets a new standard for indigenous sports leagues in India.

“The Punit Balan Group has always believed that investing in non-cricketing sports is the key to sustainability, and our values closely align with those of our sponsors. With a shared vision to uplift indigenous sports, we are dedicated to contributing toward creating a sustainable ecosystem for non-cricketing sports to prosper in India,” added Punit Balan.

According to the ‘India Sports Sponsorship Report 2023’ by GroupM, Sports Sponsorship in India recorded a figure of INR 5907 Cr ($Mn 748) in 2022 with a growth of 105%. Emerging sports witnessed an overall revenue of INR 1503 Cr ($Mn 190), which in YoY terms represents an incremental value of INR 829 Cr ($Mn 104).

Mumbai Khiladis, comprising standout talents including Captain Aniket Pote, defender Pritam Chougule and all-rounder Subhasis Santra, will face the Gujarat Giants in their second match of the season today on December 26.

 Promoted by Amit Burman in collaboration with the Kho Kho Federation of India, Ultimate Kho Kho Season 2 is taking place at the Jawaharlal Nehru Indoor Stadium in Cuttack, Odisha with live coverage on Sony Sports Network’s channels and live streaming on Sony LIV daily at 7 PM onwards.

by Abhishek Shukla

Coca-Cola extends partnership with the International Cricket Council (ICC) for eight years

The International Cricket Council (ICC) and Coca-Cola are thrilled to announce an eight-year global partnership encompassing ICC World events across all three formats, up until the end of 2031. 

The official signing ceremony which took place at ICC’s Headquarters marked a historic milestone for the partnership and demonstrated Coca-Cola’s commitment to sports. This eight-year partnership as a Global Partner of the ICC, confirmed the collaboration as one of the longest ever associations formed by the ICC with a single brand, spanning a total timeline of 13 years (2019 – 2031). 

The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners. The agreement includes all men’s and women’s events at the pinnacle of the sport including the ICC Cricket World Cups, ICC T20 World Cups and ICC Champions Trophies through to the end of 2031. During the course of the partnership, there will be both a major international men’s and women’s event every year as well as a World Test Championship Final every two years.

ICC Chief Commercial Officer, Anurag Dahiya said: “I am thrilled to welcome back The Coca-Cola Company as an ICC Global Partner as we enter a landmark eight-year partnership, which unites one of the world’s leading brands with the second largest sport in the world. This long-term collaboration ushers in a new commercial era, filled with exciting prospects for the sport. With the Men’s T20 World Cup in the USA and West Indies, and the Women’s edition in Bangladesh just around the corner, we’re poised for unprecedented global growth and engagement. This partnership not only celebrates our sport’s expansion but also promises innovative opportunities to enhance our fans’ experience worldwide.”

Bradford Ross, Vice President of Global Assets, Influencers, and Partnerships at The Coca-Cola Company, stated, “In alignment with our rich history of global sports partnerships, the collaboration with ICC reinforces our commitment to refreshing sports fans and elevating their entertainment experiences. Sports holds immense power to unite people, and this partnership provides us with a unique opportunity to blend our brand affinity with the fervor for the world’s cricketing game. We endeavor to continue to delight consumers with our diverse portfolio and create unique experiences for fans.” 

During the recent ICC Men’s Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. Additionally, Sprite took center stage with its captivating ‘Thand rakh’ campaign, aimed at elevating and sustaining the enthusiasm of cricket fans throughout the biggest World Cup ever.

by Steve Murphy PL

Sir Jim Ratcliffe Acquires Significant Stake in Manchester United, Commits $300 Million for Club Development

Manchester, UK – In a landmark transaction reshaping the ownership landscape of English football, Manchester United plc announced today a definitive agreement with Sir Jim Ratcliffe, Chairman of INEOS, for acquiring a substantial shareholding in the iconic football club. The deal, which has been eagerly anticipated by fans and market analysts alike, will see Sir Jim Ratcliffe acquire up to 25% of Manchester United’s Class B and Class A shares.

The acquisition, valued at $33.00 per share, involves the purchase of 25% of the Class B shares currently held by the Glazer family and an offer to acquire up to 25% of all Class A shares. This move represents a significant shift in the club’s ownership structure, historically dominated by the Glazer family since their takeover in 2005.

In addition to the share acquisition, Sir Jim Ratcliffe has committed a further $300 million investment into the club. This investment is earmarked for the redevelopment of the club’s infrastructure, particularly Old Trafford, enhancing the stadium’s facilities to match global standards. The investment plan includes an initial payment of $200 million upon the transaction’s closure, followed by an additional $100 million by the end of 2024.

A significant aspect of this agreement is the delegation of management responsibility for football operations to INEOS. This move is expected to bring a fresh perspective and professional approach to the club’s men’s and women’s football operations, including the academies. INEOS’s track record in sports management, particularly with their investments in Formula 1 (INEOS Grenadiers) and sailing (INEOS Team UK), has been a key factor in this decision.

The joint ambition of Manchester United and INEOS is to build a world-class football operation, leveraging the club’s already successful off-pitch performance. The Glazer family expressed their enthusiasm for this partnership, highlighting Sir Jim and INEOS’s commercial experience and commitment to success at all levels of the club’s operations.

Sir Jim Ratcliffe, a lifelong Manchester United supporter, emphasized his commitment to unlocking the club’s potential, which he believes has not been fully realized in recent times. His long-term vision includes integrating global knowledge and expertise from INEOS Sport to drive improvement across the club, aligning with the aspirations of fans and stakeholders to see Manchester United return to the pinnacle of English, European, and world football.

This transaction is subject to receiving all necessary regulatory approvals, including from the Premier League. All parties involved are hopeful for a swift completion process.

Under the terms of the transaction, Trawlers Limited, a company wholly owned by Sir Jim Ratcliffe, will be responsible for the funding of the acquisition and investment, without any debt financing involved. The approval of Manchester United plc’s Board of Directors and a recommendation for shareholders to tender their shares in the offer have been secured.

The agreement also necessitates an amendment to the Articles of Association of Manchester United plc to permit the transfer of Class B shares. This transaction is a major step in Manchester United’s strategic review announced in November 2022, aimed at enhancing the club’s performance on and off the pitch.

As the football world watches closely, this transaction could mark the beginning of a new era for Manchester United, combining the club’s rich heritage with modern sports management and substantial financial backing to regain its status as a leading force in global football.

by Abhishek Shukla

Football Icon Sunil Chhetri Teams Up with Acer India for ‘Score with Sunil’ Gaming Contest

Bangalore, 22 December 2023: Acer India introduces an exciting gaming competition in collaboration with football legend Sunil Chhetri, titled “Score with Sunil.” This engaging campaign invites gamers to dive into the world of football through a unique gaming experience available on the Google Play Store starting December 24, 2023. Participants can download the “Score with Sunil” game and exhibit their skills in penalty shootouts, competing to score as many goals as possible within a set time frame.

Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India. Participants are encouraged to record their gameplay and share it on their Instagram stories, tagging Acer India and using the hashtags #AcerScoreWithSunil and #AcerIndiaContest.

Top performers in the competition will receive exciting prizes. The player in the 1st place on the exclusive game’s leaderboard will get an Acer gaming laptop, while the 2nd place will receive Acer Accessories. Those who ranked from 3rd to 10th will be rewarded with Acer Merchandise. In addition, Acer India and Sunil Chhetri will choose the top goals, and the winners will be presented with an Acer Laptop.

Commenting on the collaboration, Sooraj Balakrishnan, Head of Marketing, Acer India, said “We are excited about the collaboration with India Football Captain Sunil Chhetri for the ‘Score with Sunil” contest. This initiative offers a fun gaming experience for football enthusiasts and reflects our dedication to connecting with our audience through innovative methods. We eagerly anticipate witnessing the gaming community’s enthusiasm and skills showcased in this thrilling contest.”

“Score with Sunil” Contest and “Goal Master Challenge” have specific rules and conditions for participants. To be eligible, participants must be 18 years or above and residents of the Indian Subcontinent. Only one registration per user is allowed, using the first mobile number. Social media shares should be free of profanity, and fair play is crucial. Any use of scripts or hacks will result in disqualification. Also, Non-compliance may lead to disqualification by Acer India. To enter, players need to download the Acer Score with Sunil Game, register, and accumulate goals on the leaderboard for a chance to win exciting prizes, including Acer Gaming Laptops, Accessories, and Merchandise.

by Abhishek Shukla

Iga Świątek Tops Forbes’ 2023 List of Highest-Paid Female Athletes

Breaking New Ground in Women’s Sports
In a significant development in women’s sports, 22-year-old Polish tennis star Iga Świątek has been named the highest-paid female athlete of 2023 by Forbes. With estimated earnings of $23.9 million before taxes and agent fees, Świątek’s financial success marks a new era in the sports world. Her achievement is particularly notable as she becomes only the fourth tennis player to lead the Forbes list since its inception in 2008, joining the ranks of Serena Williams, Maria Sharapova, and Naomi Osaka.

Świątek’s Stellar Season and Endorsement Success
Świątek’s remarkable financial accomplishment stems from her exceptional performance in the last season, where she secured six titles, including a third Roland Garros crown. She was the WTA’s top earner, bagging $9,857,686 in prize money. Equally impressive is her success off the court, where she matched her on-court earnings through endorsements and partnerships. Notable among her brand deals are global ambassador roles for VISA and multinational IT company Infosys, as well as partnerships with clothing sponsor On and Oshee sports drink.

Dominance of Tennis Players in the Top Earnings
The Forbes list for 2023 is dominated by female tennis players, with nine out of the top ten earners coming from the sport. Following Świątek is 20-year-old Chinese freestyle skier Eileen Gu, who earned $22.1 million, largely from off-field activities. Coco Gauff, the American tennis sensation, ranks third with earnings of $21.7 million. Other notable tennis players in the top ten include Emma Raducanu, Naomi Osaka, Aryna Sabalenka, Jessica Pegula, Venus Williams, Elena Rybakina, and Leylah Fernandez.

AthleteSportNationalityAgeOn-Field EarningsOff-Field Earnings
Iga ŚwiątekTennisPolish22$9.9M$14M
Eileen GuFreestyle SkiingChinese20$0.1M$22M
Coco GauffTennisAmerican20$6.7M$15M
Emma RaducanuTennisBritish21$0.2M$15M
Naomi OsakaTennisJapanese26$0$15M
Aryna SabalenkaTennisBelarusian25$8.2M$6.5M
Jessica PegulaTennisAmerican29$6M$6.5M
Venus WilliamsTennisAmerican43$0.2M$12M
Elena RybakinaTennisKazakh24$5.5M$4M
Leylah FernandezTennisCanadian21$1.8M$7M

The Rise of Emma Raducanu and Naomi Osaka’s Continued Success
British tennis star Emma Raducanu, who had to undergo surgeries in April 2023, has become one of the most marketable athletes globally. Despite limited playtime, her brand value soared, bringing in $15 million from endorsements. Naomi Osaka, not actively competing last season due to maternity leave, also maintained her financial stature with similar off-court income. The presence of these athletes in the top rankings underscores the growing marketability and financial viability of women in sports.

A New Chapter in Women’s Sports
Iga Świątek’s ascent to the top of the Forbes list is not just a personal triumph but a landmark moment in women’s sports. It highlights the increasing financial rewards and recognition for female athletes, driven by their outstanding performances and growing global appeal. As the landscape of sports continues to evolve, these achievements signal a promising future for women in athletics, where talent and hard work translate into substantial financial and professional success.

by Abhishek Shukla

AFC and Qatar Airways announce global partnership

The partnership will run until 2029, with Qatar playing host to the AFC Asian Cup Qatar 2023™ and the AFC U23 Asian Cup™ Qatar 2024

Qatar Airways offers unrivalled connectivity to over 170 destinations, enabling football fans from across Asia and the world to seamlessly travel to AFC competitions

Qatar Airways Holidays will introduce exciting travel packages to global football fans starting with the AFC Asian Cup Qatar 2023™

The Asian Football Confederation (AFC) and Qatar Airways Group have signed a global partnership set to transform the fan experience at Asian football competitions in the coming years.

The partnership will run from 2023 to 2029 in time for the AFC Asian Cup Qatar 2023™, which kicks off on 12 January, 2024. The package of rights also includes other key competitions such as the AFC Asian Cup Saudi Arabia 2027™, AFC Women’s Asian Cup 2026™, AFC U23 Asian Cup™ Qatar 2024, AFC Futsal Asian Cup™ 2024, 2026 and 2028, as well as all AFC youth national team competitions during the period.

Qatar Airways’ sponsorship also includes all matches of the AFC Champions League™ 2023/24 Knockout Stage and three eagerly-anticipated new AFC flagship club competitions which will take place from the 2024/25 season onwards: the AFC Champions League Elite, AFC Women’s Champions League and the AFC Champions League 2.

As part of the collaboration, Qatar Airways will work with the AFC to introduce exciting travel packages to global football fans. This will start with packages for the AFC Asian Cup Qatar 2023™, bringing passionate fans closer than ever to the action and transforming the way that fans across the continent experience Asian football.

AFC General Secretary Datuk Seri Windsor John said: “It is with great enthusiasm we welcome Qatar Airways on board as the AFC’s newest partner. This collaboration again underlines the ever-growing appeal of the AFC’s world-class competitions and embodies the AFC and Qatar Airways’ shared commitment to excellence and elevating the sports experience for fans worldwide.

“With Qatar Airways, we look forward to expanding our global footprint. This partnership not only connects fans across borders but also enhances the accessibility of our sports events on a truly international scale with seamless and convenient travel experiences.”

Qatar Airways Group Chief Executive Officer Engr. Badr Mohammed Al-Meer said: “Qatar Airways is excited to welcome the AFC to our robust sports sponsorship portfolio. This is a monumental occasion which marks our shared commitment to connecting people across borders and promoting competitive sportsmanship.”

“As the Best Airline in the Middle East, we look forward to welcoming fans from the region on our expansive network to experience Qatar’s unique sports offerings. We will work together with the AFC to help create thrilling moments of football excellence in the upcoming years, kicking off with the AFC Asian Cup Qatar 2023™ which is due to be held next month in state-of-the-art venues across the country,” he continued.

The partnership with the AFC highlights Qatar Airways Group’s commitment to its vision of connecting the world, as it continues to bring people together through the power of sports as evidenced through its existing partnerships with many esteemed football and sports entities worldwide.

This partnership deal will be managed by Asia Football Group (AFG), the AFC’s commercial agency for 2023-2028

by Abhishek Shukla

Star Sports Witnesses A 38% Surge In Ratings For The First Four Matches Of Pro Kabaddi League Season 10

Mumbai, December 15th, 2023: Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up strong viewership figures for the opening weekend of the milestone 10th season. According to BARC, 80.1 million viewers tuned in to Star Sports for the first four matches, amassing 2.7 billion minutes of watch time. This underscores the immense popularity of the tournament among passionate fans of the second-biggest sport in the country. Additionally, the broadcaster has witnessed a remarkable growth of 38% in ratings for the opening weekend compared to the last edition, showcasing the enduring appeal of Pro Kabaddi.

Pro Kabaddi League’s return to its traditional caravan-style format has contributed to its resurgence in popularity and viewership. The tournament has witnessed spectacular performances, with Bengal Warriors commanding an unbeaten run, Gujarat Giants showcasing young raiders who are making their mark, and the return of high-flyer Pawan Sehrawat. Stalwarts like Pardeep Narwal, Maninder Singh, and Siddharth Desai have also left their mark on the league, creating a riveting narrative for fans. During the opening weekend, Gujarat Giants, led by Sultan Fazel Atrachali, won both their games at home against Telugu Titans and Bengaluru Bulls.

A Star Sports Spokesperson said, “Pro Kabaddi League reflects the rich culture and heritage that flows through this sport in India. Our various regional feeds are customized to their respective states imbibing the values and local hero-building to capture the interest of the fans. We are glad to witness the surge in viewership for the fast-paced game and will continue to drive fandom for the rest of the season. The league generates new stars every season and has garnered support from some of the biggest celebrities, highlighting the promising trajectory of its progress through the years.”

The marketing campaign, #IndiaKiHarSaansMeinKabaddi, featuring some of the biggest stars from the country including Tiger Shroff, Ballaya, and Sudeep Kichha ignited fervent support from fans, embodying the true essence and warrior spirit of the Pro Kabaddi League. Star Sports also collaborated with superstars across the country, who passionately supported their favorite Kabaddi teams and players. The entertainment quotient was elevated with the involvement of top-notch celebrities such as Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar as well as top Hollywood Superstar Jason Momoa of Aquaman fame. Star Sports also activated canters in five markets to spark enthusiasm among kids and kabaddi players at local clubs. The season began in grand style with an all-captains press conference on the Akshar River cruise at Ahmedabad.

 

Reach and Watch-time Data for 2+U+R (TV + OOH)

Ratings on India Urban M15+ AB
by Abhishek Shukla

Airlink Soars High as the Official Airline Partner of the Paarl Royals

National, 15 December 2023: Royals Sports Group-owned franchise, Paarl Royals, today announced a soaring partnership with Airlink, naming the airline as the Official Airline Partner of the team for the upcoming 2024 season of the SA20.

As a team that consistently strives for excellence both on and off the field, Paarl Royals is delighted to align with Airlink, Southern Africa’s leading regional airline with a strong commitment to service, reliability, and connecting communities.

The partnership between Paarl Royals and Airlink signifies a shared commitment to excellence, a passion for the sport, and a dedication to fostering growth within the local community. With Airlink on board as the Official Airline Partner, Paarl Royals aims to soar to new heights, both in terms of on-field performance and community engagement, by connecting fans and supporters across South Africa.

The association is not limited to the cricket field, as both entities plan to engage in various promotional activities and digital campaigns. Fans can expect a unique blend of cricketing excitement and travel experiences throughout the season.

Alok Chitre, Chief Business Officer, Paarl Royals, welcomed Airlink to the Royals Family, “As a team, we are always looking for partners who share our values and commitment to excellence. Airlink’s reputation for reliability, professionalism, and community engagement aligns perfectly with our vision for the Paarl Royals. With Airlink by our side, we look forward to a successful partnership that not only enhances our team’s performances but also contributes to the overall growth of cricket in the region.”

Airlink, renowned for its commitment to quality service and extensive regional connectivity, is the team’s official carrier for the tournament and will fly the squad and support staff between their matches taking place in Paarl, Centurion, Durban, Cape Town, Johannesburg, and Gqeberha (Port Elizabeth).. The collaboration aims to enhance the overall fan experience and strengthen the team’s presence in Southern Africa.

“As Southern Africa’s premier airline, Airlink provides service fit for royalty with comfortable seats, complimentary in-flight beverages and meals, and – as cricketing nobility will appreciate – our free and generous sporting equipment allowance,” said Airlink CEO and Managing Director, Rodger Foster.

The SA20 2024 season is scheduled to kick off on 10 January, with the Paarl Royals commencing their campaign against the Pretoria Capitals at Boland Park on 12 January 2024.

by Abhishek Shukla

New Zealand All Blacks Maintain Top Spot in Global Rugby Brand Valuation

Auckland, New Zealand: The New Zealand All Blacks continue to reign supreme off the pitch with a staggering brand value of USD 282 million (NZD 452 million), marking a 52% increase since the last World Cup. Despite facing increasing on-field competition, the All Blacks have retained their status as the world’s most valuable rugby team brand.

All Blacks: A Symbol of Tradition and Passion

Hugo Hensley, Head of Sports Services at Brand Finance, emphasized the importance of national rugby brands as symbols of tradition and passion. “Driven by sponsorship, merchandising, and passionate fans, the surge in brand value for teams like the All Blacks and Ireland Rugby showcases their power,” Hensley noted.

The All Blacks’ brand strength is unparalleled, with a Brand Strength Index (BSI) score of 88.9 out of 100 and a corresponding AAA rating. Their success is attributed to robust revenues from sponsorship and merchandising, solidifying their position as the world’s strongest rugby team brand.

England Rugby: Holding Strong at Second

England Rugby, with a 71% increase in brand value to USD 264 million (GBP 219 million), maintains its position as the second most valuable national rugby brand. England’s high total revenue and widespread popularity, coupled with the largest number of registered rugby players globally, contribute significantly to its brand value.

The popularity of rugby in England as a spectator sport, only behind football and cricket, and the country’s highest proportion of female rugby players, further bolster England Rugby’s brand strength.

France Rugby: Surging to the Top Three

France Rugby has made a significant leap, with an 84% increase in brand value to USD 159 million (EUR 154 million), now ranking third in both brand value and strength. The excitement around the upcoming home World Cup and the team’s outstanding performance, currently ranked world number two, have been key factors in this surge.

Ireland Rugby: Fastest-Growing Brand

Ireland Rugby, with a remarkable 94% growth in brand value to USD 150 million (EUR 145 million), has emerged as the fastest-growing brand in 2023. Following their 15th Six Nations win in March 2023, Ireland Rugby has overtaken Wales Rugby and South Africa Rugby, positioning themselves as the fourth most valuable national rugby team brand.

Conclusion

The New Zealand All Blacks’ continued dominance in brand value and strength reflects their deep-rooted connection with fans and successful commercial strategies. With the rise of teams like France and Ireland, the global rugby brand landscape is becoming increasingly competitive, promising an exciting future for the sport’s commercial growth and international appeal.